Anon Biscuit Style - Cream Set

Issuing Company: Clovis
Country of Issue: Belgium
Year of Issue: 1930s
Color/B&W: B&W
Number of Cards in Set:
Card Size: 1 1/16" x 2 1/8"
Issued as insert with what product:

Note: Checklist incomplete. Most cards in this set have kind of soft cream tones. I obtained these cards from a collector in France, so these were probably issued in France.

Some of these cards have the same image and numbering sequence as The Picturegoer Golden Album cards only in black and white (marked with an asterisk.) This suggests they were also issued by Clovis and this was the series from which The British Golden Album cards were taken.

Collector Richard Minns managed to gather up 9 different Clovis albums to examine the cards across the different series to try to help figure out this interesting and confusing group of cards. Richard reports that albums with cards stuck down are found with a mixture of the different Clovis designs, including cards from this anonymous set, adding additional evidence that these cards were issued by Clovis. The completed albums were sent away to redeem an offer or prize as most albums have an address inked on the front cover. The albums were presumably returned to the sender once the offer was redeemed (this appears to have been done by hole punching each individual card stuck into the album which must have been a time consuming project.) One of the albums seen does not have hole punching but GF stamped on to the cards instead. Lots of loose cards turn up with the hole punching or GF stamp suggesting they were either removed from albums or loose cards (sets probably) could be sent in too.

There is a space in the middle of each album page which appears to be designed for either spares or postcards as it is a large oblong divided into smaller squares Most albums have random European Postcards glued into the space.

The albums do not have captions or names or checklists but contain a mixture of cards from different Clovis series so presumably collecting a set of the many different Clovis series was a valid way to redeem the offer too. This means that each album is different and unique as any different combination of numbers from any series could be used to do so.

Thanks to Richard Minns for help with this checklist.


6. Marlene Dietrich
7. Louise Brooks
10. Davey Lee
17. Lillian Roth *
20. Carlotta King
21. William Collier, Jnr.
22. Barbara Kent
27. Janet Gaynor *
28. Dolores Del Rio *
30. Charles Farrell *
31. Clive Brook
33. Renee Adoree
37. Greta Garbo
41. Ivor Novello
43. June Collyer
44. Mary Astor
45. Mary Duncan
47. Helene Costello
48. Harold Lloyd *
52. Greta Garbo
54. Charles King
55. Lupe Velez *
57. June Collyer
58. Greta Garbo
60. Dorothy Sebastian
62. Josephine Dunn
74. Anna May Wong *
77. Georges Carpentier *
78. Mary Brian
79. Colleen Moore
81. Jack Oakie
83. John Barrymore
84. Willy Fritsch *
85. Nils Asther
87. Ramon Novarro
88. Johnny Mack Brown
89. Dennis King
92. Sue Carol
93. Greta Garbo
94. Richard Dix *
95. Wallace Beery
96. Lola Lane
99. Brigitta Helm (sic.)
102. Nancy Carroll
104. Mary Nolan
105. Dolores Costello
106. Richard Arlen
107. Charles Rogers
108. Raquel Torres *
109. Fay Wray
110. Adolphe Menjou
201. Bebe Danniels
202. Lya Mara
205. Marlene Dietrich
207. Ramon Novarro
208. Maurice Chevalier
209. Ann Harding
212. Clara Bow
214. Mitzi Green
216. Conrad Nagel
219. Monte Blue
219. Mary Brian
220. Clara Bow
221. Mitzi Green
222. Edmund Lowe
224. Ernest Torrence
228. Maurice Chevalier
228. Evelyn Brent
229. Vilma Banky
233. Ralph Graves
235. May McAvoy
235. R. Novarro & D. Jordan
236. John Gilbert
239. Marilyn Miller
240. Robert Montgomery
242. Laura La Plante
242. Marceline Day
243. Reginald Denny
244. Neil Hamilton
244. Ramon Novarro
247. Lou Tellegen
247. Fredric March
249. Evelyn Brent
253. Alice White
255. Liane Haid
258. Barbara Stanwyck
259. Madge Bellamy
259. John Boles
261. Marilyn Miller
268. Jean Arthur
269. Greta Garbo
270. Hoot Gibson
271. Dorothy Mackaill
272. Antonio Moreno
272. J. Gaynor and C. Farrell
274. Victor McLaglen
275. Marlene Dietrich
276. William Haines
277. Billie Dove
278. Greta Garbo
281. Ruth Chatterton
282. Willy Fritsch
283. Nancy Carroll
284. Ivor Novello
286. David Lee
286. Norman Kerry
288. Mary Brian
289. Nils Asther
291. Mae Murray
292. Ramon Novarro
294. Greta Garbo
296. Ramon Novarro
297. Charles King
299. Lew Cody
301. Bernice Claire
302. May McAvoy
305. Marion Davies
306. Josephine Dunn
308. Dolores Costello
309. John Boles
314. Charles Farrell
315. Leatrice Joy
317. Richard Barthelmess
320. Lupe Velez


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