Issuing Company: Clovis Country of Issue: Belgium Year of Issue: 1930s Color/B&W: Color Number of Cards in Set: Card Size: 1 1/16" x 2" Issued as insert with what product: Chocolates |
Notes: Checklist Incomplete. Cards from this set have the same look and numbering scheme as the other Clovis sets, except for this set there is no mention of Clovis or CI.-P on the cards, they are anonymous and blank-backed. It is not certain that this set was issued by Clovis, but all signs point to it. Card number 242 of Laura La Plante is exactly the same as the Clovis CI.-P card number 242 of La Plante.
The numbering for all of the Clovis sets seem to go from 201 to 320.
Collector Richard Minns managed to gather up 9 different albums to examine the cards across the different series to try to help figure out this interesting and confusing group of cards. Richard reports that albums with cards stuck down are found with a mixture of the different Clovis designs. The completed albums were sent away to redeem an offer or prize as most albums have an address inked on the front cover. The albums were presumably returned to the sender once the offer was redeemed (this appears to have been done by hole punching each individual card stuck into the album which must have been a time consuming project.) One of the albums seen does not have hole punching but GF stamped on to the cards instead. Lots of loose cards turn up with the hole punching or GF stamp suggesting they were either removed from albums or loose cards (sets probably) could be sent in too.
There is a space in the middle of each album page which appears to be designed for either spares or postcards as it is a large oblong divided into smaller squares Most albums have random European Postcards glued into the space.
The albums do not have captions or names or checklists but contain a mixture of cards from different Clovis series so presumably collecting a set of the many different Clovis series was a valid way to redeem the offer too. This means that each album is different and unique as any different combination of numbers from any series could be used to do so.
Clovis was a company from the small town of Pepinster in Belgium that made chocolate candy. The company was in business from 1920 through 1966, when a large fire burned down the factory and put them out of business.
Thanks to Richard Minns for help with this checklist.
201. Bebe Daniels
205. Dorothy Jordan
207. G. Garbo and C. Nagel
208. Joan Bennett
210. Dorothy Mackaill
211. G. Cooper & M. Dietrich
212. Clara Bow
214. Mitzi Green
215. Marlene Dietrich
217. Leila Hyams
218. Constance Bennett
219. Mary Brian
222. Richard Dix
223. Robert Coogan
224. Neil Hamilton
225. Marlene Dietrich
226. Vilma Banky
227. Jackie Coogan
229. Vilma Banky
230. Ronald Colman
231. Anny Ondra
232. Lew Ayres
233. Helen Twelvetrees
234. Marion Nixon
235. R. Novarro & D. Jordan
238. Dolores Del Rio
239. Jeanette MacDonald
241. William Boyd
242. Laura La Plante
243. Reginald Denny
244. Ramon Novarro
245. Constance Bennett
246. Ramon Novarro
248. Ramon Novarro
249. Evelyn Brent
250. John Gilbert
251. Rin-Tin-Tin
252. Ken Maynard
253. Nancy Carroll
254. Charles Rogers
255. G. Garbo & L. Stone
256. Jackie Coogan
258. Robert Montgomery
260. Eleanor Boardman
261. Marilyn Miller
263. Kay Francis
264. Loretta Young
265. Janet Gaynor
266. Joan Crawford
267. Anita Page
269. Carole Lombard
271. Mary Brian
272. J. Gaynor & C. Farrell
273. Claudette Colbert
274. Victor McLaglen
276. Richard Dix
278. Anna May Wong
279. Charles Farrell
280. Douglas Fairbanks Jr.
281. Willy Fritsch
283. Ivan Petrovich
284. Ivor Novello
285. Dolores Del Rio
286. David Lee
287. Jean Arthur
290. Charles King
292. Ramon Novarro
293. Buck Jones
295. John Barrymore
300. Stan Laurel & Oliver Hardy
301. Clara Bow
302. May McAvoy
303. Carlotta King
305. Marion Davies
306. Josephine Dunn
307. Janet Gaynor
309. John Boles
310. Lilian Harvey
311. Tom Mix & Tony
312. Richard Barthelmess
313. Nancy Carroll
315. Rudolph Valentino
316. Dennis King
317. Barbara Kent
319. Raquel Torres
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