Transcription of the Gum Inc. letter shown to the right May 27, 1933 Replying to your complaint regarding the scarcity of No. 25 Cards, we would ask that you kindly bear in mind the fact that it would be a financial impossibility for us to include a Cowboy Outfit with every box of gum, inasmuch as the gum costs you approximately .65 per box of 100 pieces and the outfit costs us .80 You can, therefore, see why it would be impractical as well as impossible for us to give an outfit with every box of gum. Our aim in putting out this outfit was not as a prize or premium -- it was simply a little something extra for children to secure and for your information as well as the information of any other merchants whom you may know, we have distributed approximately 10,000 of these suits since March 10th, and a great number of these outfits have been sent into the Massachusetts section. We are enclosing three No,25 Cards which you may dis- tribute as you see fit. Kindly bear in mind the fact that other people outside yourself have been fair and honest in their dealings also and it is our aim to be this way in all dealings which we may have of a business nature. Thanking you for your letter, we are Yours very truly, GUM, INCORPORATED By A. J. O'Brien Sales Manager	...