Goudey Gum, Boston, Mass entered into a massive undertaking in 1933.
While entrenched in the World War Gum and Indian gum issues, large resources were allocated for their Boy Scout Gum set, named Some Boy Gum. After an agreement was reached with BSA (Boy Scouts of America), 48 cards were created in a manner that should have brought boy scouts into the world of gum card collecting. Scouting Magazine ran a front page layout (Oct, '33) and two different display ads were placed in Boys Life magazine (Oct & Nov '33) No magazine ads have been found after November 1933. The only known ephemera connected to Some Boy Gum is a Sales Booklet. Thought to be created for Goudey salemen (and possible sales outlets), it was an elaborate undertaking, containing a window display, one advertising folder, a copy of two page Scouting Sales Layout and a 23 page sales pitch. According to one Goudey employee, the Some Boy Gum issue was the only Goudey Gum card issue that resulted in a monetary loss. No reason was given and the above hasn't been substantiated. Link to the original Goudey Some Boy Trademark View the SALES BOOK 23 page salespitch and the two page Scouting Sales Layout. View the SALES BOOK "window" display. View the SALES BOOK large advertising folder. Link to the Some Boy-R26 webpage Link to the magazine images. |