Country of Issue: Belgium
Year of Issue: 1950s
Color/B&W: B&W or single color
Number of Cards in Set:
Card Size: 3 5/8" x 5 1/8"
Issued as insert with what product: Giveaway at movie theaters.
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Issuing Company: Country of Issue: Belgium Year of Issue: 1950s Color/B&W: B&W or single color Number of Cards in Set: Card Size: 3 5/8" x 5 1/8" Issued as insert with what product: Giveaway at movie theaters. |
Note: Checklist Incomplete. Most of the cards in this set have some text at the bottom indicating the set was published by the Bell Agency in Brussells, Belgium. Some do not have this text, especially the higher numbered cards.
At the top of the backs, there is usually some text about a particular movie theater. This set was apparently given out at movie theaters and can be found with many different theaters listed on the back. The following theaters have been seen listed on the backs of these cards, and there are probably more:
Cinema City
Forum
Gaumont
Cinema "Golden Leeuw"
Kursaal
Modern
Mogador
Mosa
Olympia
Palace
Palace et Nova
Plaza en Cameo
Cine Real Palace
Rialto
Rio
Cinema Royal
Van Eyck
Villette
There is various advertising in boxes in the middle of the backs.
Two different cards have been seen for number 30 and 45, so it is likely there are more variations.
Most of the cards seen have the design with the name and photo credit in a white rectangle in the bottom left on the front. There are some other related cards with somewhat different designs. There is a group of cards without the white rectangle that instead shows blue name and number text at the bottom of the cards. There is another group that has a borderless design with brighter single color fronts with a white frame below the picture with the name and photo credit in the same color as the picture. There is another group with a white border all around that appears to have been issued in the mid-1960s.
Date info: For the white rectangle in bottom left group of cards, Helen Lallo reports that Cary Grant starred in the 1940s in a Warner Brothers film, but the photo is a later photo of him than the 1940s. He starred in these Warner Brothers films: 1946 Night and Day and the next time was 1952 Room for One More. Helen says that the photo could not be Night and Day time frame. She has examples of all those publicity stills and it looks closer to the 1952 publicity photos used for Room for One more. So that dates the set to the 1950s.
Thanks to Helen Lallo, Greg Graetz, and Georges Freylinger for help with this checklist.
Name and Photo Credit in White Rectangle in Bottom Left Front
1. Gregory Peck
2. Virginia Mayo
4. Ginger Rogers
6. Ingrid Bergman
7. Gary Cooper
8. Alexis Smith
11. Frank Lovejoy
13. Joan Caulfield
14. June Haver
17. Richard Todd
21. Humphrey Bogart
23. Shelley Winters
24. Barbara Payton
30. Eleanor Parker
30. Veronica Lake
32. Virginia Mayo
34. Margaret Lockwood
36. Jane Hylton
40. Ginette Leclerk
45. Frank Villard
45. Lori Nelson
53. Michael Auclair
55. Trevor Howard
56. Ann Blyth
58. Ray Milland
61. Dane Clark
62. Jean Simmons
63. Danny Kaye
65. Montgomery Clift
78. Cyd Charisse
79. MacDonald Carey
80. Piper Laurie
81. Van Heflin
83. Ricardo Montalban
84. Joan Fontaine
90. Olivia De Havilland
92. Jacqueline Pagnol
94. Trevor Howard
96. Ann Blyth
98. Ruth Roman
101. William Holden
103. Gene Nelson
117. Gordon MacRae
119. Marlon Brando
133. Ronald Reagan
144. Anne Baxter
153. Cary Grant
164. June Allyson
167. Jack Palance
199. Jeanne Moreau
201. Maria Felix
203. Michele Morgan
213. Silvana Pampanini
214. Bianca Fusari
249. Marianne Cook
290. Paul Newman
310. Richard Widmark
311. Virginia McKenna
312. Michael Craig
313. Jean Seberg
316. Hardy Kruger
323. Rusty Tan Blyn
326. Gerard Blain
330. Rock Hudson
333. Romy Schneider
334. Dean Jones
337. Marion Michael
343. Sonja Ziemann
344. Michele Meritz
345. Adrian Hoven
350. Angie Dickinson
Blue Name and Number Text at the Bottom of the Cards
32. Fred MacMurray (spelled McMuray on card)
67. Joan Crawford
78. Brad Jackson
82. Gregory Peck (spelled Gegory)
84. Van Heflin
89. June Allyson
No number - Tony Wright
Borderless Design with brighter single color fronts with a white frame below the picture with the name and photo credit in the same color as the picture
Brigitte Bardot (side view)
Brigitte Bardot (hand on hair)
Jean-Claude Brialy
Sophie Daumier
Anne Doat
Fabian
Conny Froboes
Bernadette Laffont
Ricky Nelson
Elvis Presley
Steve Reeves
Alexandra Stewart
Elizabeth Taylor
Natalie Wood (spelled Nathalie on card)
White Border all around that appears to have been issued in the mid-1960s
43. Senta Berger
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