Mahalla Die Schönsten Frauen der Welt

Issuing Company: Mahalla, Richterswil, Zurich
Country of Issue: Switzerland
Year of Issue: early 1930s
Color/B&W: B&W
Number of Cards in Set:
Card Size: 1 3/4" x 2 3/4"
Issued as insert with what product: Cigarettes

Notes: Checklist incomplete. The title translates to "World's Most Beautiful Women."

Date info: The World Tobacco Issues Index indicates this set was issued in 1954, but the women pictured on the cards suggest a date in the early 1930s. Fox Film Corp. is listed as the film studio for some of the women, and Fox Film Corp. ceased to exist after 1935, as they became 20th Century Fox after that date, lending further evidence to an early 1930s date.

I've seen cards with two slightly different backs, with the same text but with the lines of text ending in different places along the backs. Both are pictured when you click the image for this set above. I think they are probably both the same set from different printings, but it is possible they are different sets.

Thanks to Richard Minns for help with this checklist.

Elizabeth Allan
Ernestine Anderson
Heather Angel
Madge Bellamy
Wendy Barrie
Mary Carlisle
Claudette Colbert
Ilse Constantin
Mary Ellis
Frances Drake
Alice Faye
Kaye Francis
Greta Garbo
Janet Gaynor
Keriman Halis Hanem
Jean Harlow
Brigitte Helm
June Knight (white shorts standing on stairs)
June Knight (black bathing suit holding canoe paddle)
Elissa Landi
June Lang
Drue Leyton
Marie Losseff
Conchita Montenegro
Maureen O'Sullivan
Cecilia Parker
Jean Parker (head and shoulders)
Jean Parker (standing-full body showing)
Jean Parker (sitting in sand pouring sand from one hand to the other)
Ruth Peterson
Lyda Roberti
Norma Shearer
Gloria Swanson
Luise Ullrich
Paula Wessely
Dorothea Wieck
Diana Wynyard
Loretta Young


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