Country of Issue: Belgium
Year of Issue: 1953
Color/B&W: B&W
Number of Cards in Set:
Card Size: 1 3/4" x 2 3/4"
Issued as insert with what product: Gum
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Issuing Company: Star Gum Works Country of Issue: Belgium Year of Issue: 1953 Color/B&W: B&W Number of Cards in Set: Card Size: 1 3/4" x 2 3/4" Issued as insert with what product: Gum |
Notes: Checklist incomplete. Blank-backed, unnumbered.
This set was listed among the anonymous sets on the Moviecard Website for a long time. The only thing I knew about it was that I got one card from this set among a group of cards from Belgium, so I assumed it was issued in Belgium. Belgian collector Pascal Matthys confirmed that this set was issued in Belgium and offered lots more information about this set.
According to Pascal, this set was issued by "Star Gum Works, one of the Belgian Chewing Gum companies from Antwerp. SGW did several series, great quality stuff (their cards were the Rolls Royce of chewing gum cards back then, but hard to find as their products were more costly than their competition like the "Belgian Chewing Gum" company), but ever so hard to deduct what company etc! They never put any company info on their cards. (Note that their name was on the Star Gum Works Unidentified Film Stars set.) To add to that, they also had either NO numbering or a very chaotic numbering. You really have to be a specialist regarding the other Belgian Chewing gum factories and their cards to know what card is from which company and series. Luckily I know :p"
"Anyway, this is their first set of movie stars that they have made, released in 1953 and unnumbered. Issued with chewing gum (of course), and about 70ish cards were made. (Note that 90 are in the checklist below now, with probably more out there)."
To add the final proof, Pascal sent an image of a wrapper for this set. The wrapper for this set shows a picture of an Esther Williams card from the set. Wrappers for most card sets don't show a picture of an actual card from the set, so this was airtight proof and also a very interesting wrapper. The wrapper is shown when you click the small picture above.
Click the picture above to view a picture checklist of this set.
Thanks to Pascal Matthys, Andrew Knight, and Richard Minns for help with this checklist.
Julia Adams
Anne Baxter
Joan Bennett
Ann Blyth (head and shoulders, wearing necklace, no earrings)
Ann Blyth (head shot, wearing earrings)
Adrian Booth
Karin Booth
Bobby Breen
Geraldine Brooks
Vanessa Brown
Phyllis Calvert
Corinne Calvet
Helena Carter
Joan Caulfield (hands overlapping)
Joan Caulfield (looking over shoulder)
Joan Caulfield (stripped dress)
Petula Clark
Gary Cooper
Joseph Cotten
Linda Cristian
Bing Crosby
Patricia Dainton
Linda Darnell
Danielle Darrieux
Bette Davis
Doris Day (white dress, half-length)
Doris Day (shiny dress, arms crossed)
Doris Day (black low cut dress)
Yvonne De Carlo (black cord to neck with large necklace)
Yvonne De Carlo (wearing hat and large decorated collar)
Yvonne De Carlo (holding dog)
Yvonne De Carlo (fan to face)
Gloria de Haven
Olivia de Havilland (pearl necklace, low cut dress)
Olivia de Havilland (necklace, curtain in background)
Olivia de Havilland (image reflected in mirror)
Peggy Dow
Paula Drew
Dale Evans
Errol Flynn
Mona Freeman
Judy Garland (head shot, smiling)
Judy Garland (stripped top, hand in shot)
Kathryn Grayson (smiling, looking forward)
Kathryn Grayson (serious, looking right)
Verginia Grey
Monte Hale
June Haver (dark background, smiling)
June Haver (light background with stripped curtains, serious)
Susan Hayward (RKO)
Susan Hayward (Universal)
Wanda Hendrix
Danny Kaye
Deborah Kerr (looking forward)
Deborah Kerr (looking to side, necklace)
Dorothy Kirsten
Alan Ladd
Hedy Lamarr
Dorothy Lamour (wearing pearls, hair up)
Dorothy Lamour (bare neck, hair down)
Piper Laurie
Peter Lawford
Catherine McLeod
Adele Mara
Virginia Mayo
Ann Miller
Dennis Morgan
Patricia Neal
Maureen O'Sullivan
Janis Paige
Eleanor Parker
Larry Parks
Jean Peters
Jane Powell (smiling, wearing necklace)
Jane Powell (serious, hand under chin)
Patricia Roc (full length, against window)
Patricia Roc (looking right, long hair)
Estrelita Rodriguez
Ginger Rogers
Roy Rogers
Gail Russell
Jane Russell
S.Z. Sakall
Jean Simmons
Frank Sinatra
Barbara Stanwyck
Esther Williams (full length, swimming pool behind)
Esther Williams (sitting on rock)
Esther Williams (head and shoulders)
Shelley Winters
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