Times Roy Rogers in South of Caliente

Issuing Company: The Times (Confectionary) Co. Ltd. Country of Issue: England Year of Issue: 1954 Color/B&W: B&W Number of Cards in Set: 24 Card Size: 1 3/4" x 2 1/2" Issued as insert with what product: Bubble Gum

Notes: Checklist not presented here, since all cards feature Roy Rogers and other actors in scenes from the movie "South of Caliente." An album was issued that was intended to be used with this set and the other Times Roy Rogers set.

This set was mentioned in the March/April 1954 issue of The Cameric Cigarette Card Club Notes and News and discussed further in the May/June 1954 issue as follows. "Mr. Pitts writes to say that The Times (Confectionery) Co., Ltd., are issuing two series of cards with their "Roy Rogers Bubble Gum" at the same time. One is title "South of Caliente," and the other "In Old Amarillo." Details for both series are exactly similar except, of course, for the title of the series. Both these sets have now been issued without varnished fronts, due to rush delivery from printers. Rush delivery is right! Wheras the varnished cards did not look totally unattractive and were well cut, the matt cards are not well printed and are cut all over the place, varying in size considerably and at various angles. The album issued by the manufacturers is designed to hold both series."

Thanks to Ron Strader for providing album scans.

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