Issuing Company: Myers and Metreveli Country of Issue: England Year of Issue: 1953 Color/B&W: B&W Number of Cards in Set: 48 Card Size: 7/8" x 1" Issued as insert with what product: WOW Gum |
Notes: Tiny cards. There was an album made for these cards that contains spaces for both the first and second series cards.
In the May/June 1954 issue of The Cameric Cigarette Card Club Notes and News magazine, Mr. Easson writes about this set. "I should like to point out that there are evidently three printings of these little cards. Regarding the printing which Mr. A. E. Pitts refers to as the first printing, i.e., without the "Greetings-Wow" on, I have not had the pleasure of seeing, but the printing referred to with the words "Greetings-Wow," can be found in two distinct different printings, one with the number directly above the O of Wow, and the other with the number directly above the second W of Wow. Regarding the latter printing I have seen all numbers, but would point out that on No. 7 the figure 7 is slightly past the W. No. 43, William Holden, I have seen only with broken type making the number look like No. 4. Evidently the 3 is broken off, also part of the W." Editor H. E. Wareham added the following: "To add to what Mr. Easson has to say, I have seen No. 43 without broken type, also No. 17 with several letters missing from the printing; this in the printing with number above W. I also have No. 27, in this printing where the printing from back is superimposed upon the picture."
Date info: In the January/February 1954 issue of The Cameric Cigarette Card Club Notes and News magazine, it is noted that "...Myers & Metreveli... are at present concentrating on their new line, a 1d. one, called, Wow Bubble Gum." Because of the date of the magazine, this indicates that this set first came out in late 1953.
Thanks to Amit Benyovits, Andrew Blount, and Bertil Lundgren for help with this checklist.
1. Shelley Winters
2. Esther Williams
3. Jane Powell
4. Elizabeth Taylor
4. William Holden (this card is actually number 43, but broken type makes it look like number 4, see writeup above)
5. Ricardo Montalban
6. Francis Dee
7. James Whitmore
8. Stewart Granger
9. Nanette Fabray
10. Jean Simmons
11. Ann Blyth
12. Joan Crawford
13. Leslie Caron
14. Walter Pidgeon
15. John Ericson
16. Greer Garson
17. Ann Miller
18. Fred Astaire
19. Cyd Charisse
20. Rita Gam
21. Cara Williams
22. Vera Ellen
23. Polly Bergen
24. Lana Turner
25. Deborah Kerr
26. Dewey Martin
27. Carlos Thompson
28. Van Johnson
29. June Allyson
30. Ava Gardner
31. Lucille Ball
32. Betta St John
33. Robert Taylor
34. Kathryn Grayson
35. Elaine Stewart
36. Red Skelton
37. Grace Kelly
38. Jean Hagen
39. Barbara Ruick
40. Eleanor Parker
41. Gene Kelly
42. Pier Angeli
43. William Holden
44. Spencer Tracy
45. Tony Martin
46. Michael Wilding
47. Fernando Lamas
48. Clark Gable
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