Issuing Company: American Caramel Company Country of Issue: USA Year of Issue: 1929 Color/B&W: B&W Number of Cards in Set: 120 Card Size: 2" x 3 1/4" Issued as insert with what product: Caramel Candy |
Notes: Checklist incomplete. This set appears very similar to the E124 American Caramel set, but was issued in the late 1920s with different card subjects. The fronts are very similar to E124 except these cards have front text in a slightly smaller size than the E124s, and these cards also contain a wider front border than the E124s. These cards can be found with at least three different backs. One back version has the exact same back text as one of the versions of E124 back, though placement of the text is somewhat lower on this card back than on the E124s. A second back version contains horoscope-like text, followed by an album offer, with the American Caramel Company name at the bottom. A third back version is simply blank-backed cards.
It is possible that the cards listed in this checklist come from more than one set. Card 76 and 78 below come from the same set, but card 85 below may be from a different set. Cards 76 and 78 have the exact same dimensions for the rectangle that surrounds the picture on the card, while card 85 has a smaller rectangle that surrounds the picture. For sets that are difficult to identify, the size of this inner rectangle is often standard for a set and is an indicator of whether a card fits into the set or is part of another set.
There are two different subjects known for card #77 - Bert Lytell or Viola Dana. Dana has been seen with the American Caramel standard text back, while Lytell has been seen with a blank back.
Date info: The movies mentioned on the cards were released from 1927 to 1929, so I am placing a 1929 date on this set.
Thanks to Jeff Forteza for helping with this checklist.
4. Bessie Love in "Broadway Melody"
16. Constance Talmadge in "Venus of Venice"
17. Tom Tyler - "Western" Screen Idol
18. Viola Dana
19. Cullen Landis in "The Crimson Flash"
20. Buffalo Bill Jr.
27. Lon Chaney in "East is East"
33. Lloyd Hughes in "The Stolen Bride"
35. Rudolph Valentino in "Son of the Sheik"
36. Charlie Murray in "Lost at the Front"
38. Charles Farrell in "7th Heaven"
42. Jason Robards in "White Flannels"
45. John Gilbert in "The Show"
53. Charles Chaplin in "The Circus"
56. Neil Hamilton in "Beau Geste"
57. Edmund Lowe in "What Price Glory"
60. Dolores Costello in "Madonna of Avenue A"
64. Norma Shearer in "The Trial of Mary Dugan"
73. Harold Lloyd in "Speedy"
75. Marie Prevost
76. Pola Negri in "Barbed Wire"
77. Viola Dana in "Salvation Jane"
77. Bert Lytell in "On Trial"
78. Esther Ralston in "Fashions for Women"
79. Victor McLaglen in "What Price Glory"
81. John Barrymore in "The Beloved Rogue"
82. Mary Astor in "The Sea Tiger"
83. Rosetta Duncan in "Topsy and Eva"
85. Donald Reed and Colleen Moore in "Naughty But Nice"
114. Marion Davies in "Show People"
116. Gloria Swanson in "Sadie Thompson"
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