General Gum Movie Stars

Issuing Company: General Gum
Country of Issue: USA
Year of Issue: 1933
Color/B&W: B&W (brown tone)
Number of Cards in Set: 24
Card Size: 2 3/8" x 2 15/16"
Issued as insert with what product: Gum

Notes: Unnumbered. Blank-backed. Thick cardboard. There is no indication about who issued these on the cards themselves. Collector Jim Abdella reports that this set was issued by General Gum in 1933 and that there are 24 cards in the set.

Collector Jack Janzen reports that there were three versions of these cards. The likely first version contained the words "Movie Gum" in a bold banner beneath the picture on the front. This version is extremely rare and was probably not used for long at all. The likely next version does not contain the "Movie Gum "banner and has very large borders above and below the picture. This is the version of these cards that is seen most often. The third version has the picture area enlarged so that the top and bottom borders are much smaller, about the same size as the left and right border. Click the picture above to view pictures of the three versions together.

Thanks to Jim Abdella and Jack Janzen for help with this checklist.

Richard Arlen
Warner Baxter
Constance Bennett
Joan Bennett
Claudette Colbert
Jackie Cooper
Joan Crawford
Marion Davies
Marlene Dietrich
Marie Dressler
Sally Eilers
Charles Farrell
Clark Gable
Greta Garbo
Janet Gaynor
Helen Hayes
Walter Huston
Buster Keaton
Fredric March
Conrad Nagel
Robert Montgomery
Ramon Novarro
Will Rogers
Norma Shearer

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