I-Car-De Mayonnaise Film Stars

Issuing Company:
Country of Issue: USA
Year of Issue: 1920s
Color/B&W: green tone
Number of Cards in Set:
Card Size: 2 3/16" x 3 3/8"
Issued as insert with what product: Mayonnaise

Notes: Checklist may or may not be complete. Unnumbered.

The cards have either a green tone front/burgundy tone back or a burgundy tone front/green tone back, and there is a good chance all the cards can be found either way. Thanks to Bob Richardson for providing the information to start this checklist.

I received an interesting email about the I-Car-De company from the great granddaughter of the founder of the company as follows:

Aicardi mayonnaise (spelled phonetically, I CAR DE) started in the early 1900's by my great grandfather James A. Aicardi. He began making mayonnaise and selling it door to door. Then eventually the company grew and they sold mayonnaise, picollili and one other item which I forget right now. Anyway....it was the top mayonnaise in Boston. There was another one called Cains which is still around, however, the original family sold out back in the 30's to a larger food company. Unfortunately, my great grandfather died after complications from prostate surgery in 1929 and my grandfather and uncle took over the business....my grandfather had a gambling problem and was at the horse track more than not. My uncle died unexpectedly as well (heart attack but I have heard from other sources he hung himself in the office) as the company was going down the tubes. My grandmother tried to revive it, making the mayonnaise in her basement to no avail. A sad story....Lot's more to tell... I have been compiling notes and would like to write a movie treatment. My grandfather and uncle were also very involved with the local government (Mayor Curley), the mafia and all the other craziness of the 20's and 30's....

Renee Adoree
George K. Arthur
Eleanor Boardman
Jackie Coogan (wearing hat)
Jackie Coogan (no hat)
Marion Davies
John Gilbert
Lillian Gish
Leatrice Joy
Buster Keaton (dark background)
Buster Keaton (light background)
May McAvoy
Malcolm McGregor
Antonio Moreno
Mae Murray
Aileen Pringle
Theorore Roberts
Ernest Torrence
Lois Wilson
Claire Windsor

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